Privacy Policy

Freedom is Within Pty Ltd
Trading as Elite Alpha
Updated 12 February 2026

Freedom is Within Pty Ltd trading as Elite Alpha is committed to protecting your privacy and handling your personal information in accordance with applicable privacy laws.

This Privacy Policy explains how we collect, use, store and protect your information when you visit www.elitealpha.com.au or engage with our services.

By using our website or services, you consent to the practices described in this Policy.

Throughout this document, “we”, “us” and “our” refer to Freedom is Within Pty Ltd trading as Elite Alpha. “You” refers to any website visitor, client or user.

1. What Information We Collect

We collect personal information that you voluntarily provide to us, as well as certain information collected automatically through website use.

Information You Provide

This may include:

• First and last name
• Email address
• Mobile phone number
• Date of birth
• Billing address
• Payment details
• Information submitted through application forms or assessments
• Communications sent to us via email, SMS or contact forms

Information Collected Automatically

When you visit our website, we may collect:

• IP address
• Browser type and version
• Device type
• Pages visited
• Time and date of visit
• Referring website
• Usage data and interaction behaviour

This information is collected through cookies and tracking technologies.

2. How We Use Your Information

We use your personal information to:

• Deliver coaching, consulting and digital services
• Process payments and transactions
• Provide appointment reminders and service updates
• Send programme notifications
• Respond to enquiries and provide customer support
• Send marketing communications where consent has been provided
• Improve website functionality and user experience
• Comply with legal obligations

We only process personal information where we have a lawful basis to do so, including consent, contractual necessity, legal compliance or legitimate business interests.

3. SMS and Mobile Messaging Privacy

If you provide your mobile number and opt in to receive SMS communications:

• You provide express consent to receive service notifications and, where selected, marketing messages
• Consent to receive marketing messages is not a condition of purchase
• Message frequency may vary
• Message and data rates may apply

You may opt out at any time by replying STOP. For assistance, reply HELP or contact [email protected].

Mobile Information Sharing Statement

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

All categories exclude text messaging originator opt in data and consent. This information will not be shared with any third parties under any circumstances.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience and analyse website performance.

Cookies may be:

• Session cookies which expire when you close your browser
• Persistent cookies which remain on your device until deleted

We may use third party analytics services to understand website usage patterns.

You may disable cookies through your browser settings. Disabling cookies may affect website functionality.

Our website does not respond to Do Not Track browser signals.

5. Data Security and Handling

We implement reasonable administrative, technical and physical safeguards to protect personal information from unauthorised access, misuse, loss or disclosure.

Measures include:

• Encrypted payment processing
• Secure server hosting
• Access controls
• Limited internal data access
• Secure data storage practices

While we take reasonable precautions, no internet transmission is guaranteed to be completely secure. You provide information at your own risk.

6. Data Retention

We retain personal information only as long as necessary to:

• Fulfil the purposes outlined in this Policy
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements

Financial and transactional records may be retained for a minimum of seven years in accordance with regulatory obligations.

After retention periods expire, data is securely deleted or anonymised.

7. User Rights

Depending on your jurisdiction, you may have rights including:

• Access to the personal information we hold about you
• Correction of inaccurate or incomplete data
• Request for deletion of your data
• Withdrawal of consent
• Objection to certain processing activities
• Data portability in machine readable format

To exercise your rights, contact [email protected].

We will respond within a reasonable timeframe in accordance with applicable law.

8. Confidentiality and Legal Disclosure

We do not sell, rent or trade personal information.

We may disclose personal information where:

• Required by law
• Required by court order
• Necessary to prevent serious harm
• Required to protect our legal rights

9. Third Party Services

We may use third party service providers for:

• Payment processing
• Email delivery
• SMS messaging platforms
• Website analytics
• Hosting services

These providers are contractually required to safeguard personal information and may only use it for authorised purposes.

10. International Users

If you access our website from outside Australia, you acknowledge that your information may be transferred to and processed in Australia.

11. Children

Our website and services are intended for individuals aged 18 years or older. We do not knowingly collect personal information from children under 18.

12. Artificial Intelligence Use

We may use artificial intelligence tools to improve operational efficiency. Where AI tools are used, identifiable client information is anonymised. We do not use public consumer AI systems for confidential client material.

13. Changes to This Policy

We may update this Privacy Policy at any time. Changes will be published on this page with an updated revision date.

Continued use of our website constitutes acceptance of the revised Policy.

14. Contact Information

If you have questions, wish to exercise your rights or lodge a complaint, contact:

Freedom is Within Pty Ltd
Trading as Elite Alpha
Email: [email protected]
Website: https://elitealpha.com.au